Originalspråk | Engelska |
---|---|
Utgivningsort | Helsinki |
Förlag | |
Tryckta ISBN | 978-952-232-050-6 |
Status | Publicerad - 2009 |
MoE-publikationstyp | G4 Doktorsavhandling (monografi) |
Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value
Suvi Maria Nenonen
Forskningsoutput: Avhandling › Doktorsavhandling › Monografi