Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value

Suvi Maria Nenonen

Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value

Suvi Maria Nenonen

Marknadsföring, Helsingfors

Forskningsoutput: Avhandling › Doktorsavhandling › Monografi

Originalspråk	Engelska
Utgivningsort	Helsinki
Förlag	Hanken School of Economics
Tryckta ISBN	978-952-232-050-6
Status	Publicerad - 2009
MoE-publikationstyp	G4 Doktorsavhandling (monografi)

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http://urn.fi/URN:ISBN:978-952-232-050-6

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