@article{4b873cd4da1441c9a7436dbb5050053f,
title = "Customer assets and customer equity: Management and measurement issues",
keywords = "customer assets, customer equity, customer lifetime value, marketing accountability, marketing metrics, SERVICE-PROFIT CHAIN, WORD-OF-MOUTH, LIFETIME VALUE, SHAREHOLDER VALUE, EMPIRICAL-EVIDENCE, FUTURE-RESEARCH, PROFITABILITY, SATISFACTION, FRAMEWORK, IMPACT, KOTA2010",
author = "Andreas Persson and Lynette Ryals",
year = "2010",
doi = "10.1177/1470593110382828",
language = "English",
volume = "10",
pages = "417--436",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "Sage publications",
number = "4",
}