Customer-Centric Co-Creation of Value Propositions

Carol Kelleher; Anu Helkkula; Maria Holmlund

Customer-Centric Co-Creation of Value Propositions

Carol Kelleher, Anu Helkkula, Maria Holmlund

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010
Redaktörer	Anne Dibley
Antal sidor	7
Utgivningsort	Henley, UK
Utgivningsdatum	2010
Status	Publicerad - 2010
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Unknown host publication - , Storbritannien Varaktighet: 01.01.1800 → …

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KOTA2010

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title = "Customer-Centric Co-Creation of Value Propositions",

keywords = "KOTA2010",

author = "Carol Kelleher and Anu Helkkula and Maria Holmlund",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2010",

language = "English",

editor = "Anne Dibley",

booktitle = "18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010",

}

Customer-Centric Co-Creation of Value Propositions. / Kelleher, Carol; Helkkula, Anu ; Holmlund, Maria.
18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010. red. / Anne Dibley. Henley, UK, 2010.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Customer-Centric Co-Creation of Value Propositions

AU - Kelleher, Carol

AU - Helkkula, Anu

AU - Holmlund, Maria

N1 - Volume: Proceeding volume:

PY - 2010

Y1 - 2010

KW - KOTA2010

M3 - Conference contribution

BT - 18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010

A2 - Dibley, Anne

CY - Henley, UK

T2 - Unknown host publication

Y2 - 1 January 1800

ER -