Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

^*Huvudförfattare för detta arbete

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	13th AMA SERVSIG Conference
Redaktörer	Jonas Holmqvist, Frédéric Ponsignon
Förlag	KEDGE Business School
Utgivningsdatum	06.06.2024
Status	Publicerad - 06.06.2024
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	13th SERVSIG Conference: Service for Humanity - Kedge Business School, Bourdeaux, Frankrike Varaktighet: 06.06.2024 → 08.06.2024 Konferensnummer: 13 https://13thservsig.eventsadmin.com/Home/Welcome

OpenUrl-tillgänglighet

@inproceedings{7d1c41bad0844934974f2a9268bc57fb,

title = "Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies",

author = "Maria Holmlund and Elina Jaakkola and Christian Kowalkowski and Wolfgang Ulaga and Ahmed Tanvir and Jochen Wirtz",

year = "2024",

month = jun,

day = "6",

language = "English",

editor = "Jonas Holmqvist and Fr{\'e}d{\'e}ric Ponsignon",

booktitle = "13th AMA SERVSIG Conference",

publisher = "KEDGE Business School",

address = "France",

note = "13th SERVSIG Conference : Service for Humanity, SERVSIG, AMA SERVSIG ; Conference date: 06-06-2024 Through 08-06-2024",

url = "https://13thservsig.eventsadmin.com/Home/Welcome",

}

Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies. / Holmlund, Maria; Jaakkola, Elina; Kowalkowski, Christian et al.
13th AMA SERVSIG Conference. red. / Jonas Holmqvist; Frédéric Ponsignon. KEDGE Business School, 2024.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

AU - Holmlund, Maria

AU - Jaakkola, Elina

AU - Kowalkowski, Christian

AU - Ulaga, Wolfgang

AU - Tanvir, Ahmed

AU - Wirtz, Jochen

N1 - Conference code: 13

PY - 2024/6/6

Y1 - 2024/6/6

M3 - Conference contribution

BT - 13th AMA SERVSIG Conference

A2 - Holmqvist, Jonas

A2 - Ponsignon, Frédéric

PB - KEDGE Business School

T2 - 13th SERVSIG Conference

Y2 - 6 June 2024 through 8 June 2024

ER -