Customer experience of using interactive screens in the city

Minna Pura, Kaisa Spilling

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

Sammanfattning

Digital screens provide information services and wayfinding in cityspace such as maps, information on sights, events, news and advertising. This paper presents results from a pilot project in Helsinki, Finland, where big touch screens are used for wayfinding and information services in customer service points of the city. The results indicate that users have different expectations of the content based on the situation they are in and in which location the screen is located. Value-in-experience is elaborated on through seven use personas. The results help stakeholders to develop the screen content and user experience further.
OriginalspråkEngelska
Titel på gästpublikationProceedings of QUIS 14 : Accelerate the Impact of Service Research
RedaktörerXiande Zhao, Jie J. Zhang, Hyun Jeong Han
Antal sidor805
UtgivningsortShanghai
FörlagChina Europe International Business School
Utgivningsdatum18.06.2015
Sidor797
ISBN (elektroniskt)978-0-692-46156-3
StatusPublicerad - 18.06.2015
MoE-publikationstypA4 Artikel i en konferenspublikation
Evenemang2015 International Research Symposium on Service Excellence in Management (QUIS) - China, Shanghai, Kina
Varaktighet: 18.06.201521.06.2015
Konferensnummer: 14

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