@article{9ffe20d8d9d14366846302f1d2fe4c65,
title = "Customer Needing: A Challenge for the Seller Offering",
keywords = "KOTA2012, Business, Markets and Societal Dynamics, Customers and Relations",
author = "Tore Strandvik and Maria Holmlund and Bo Edvardsson",
year = "2012",
month = jan,
day = "20",
doi = "10.1108/08858621211196994",
language = "English",
volume = "27",
pages = "132--141",
journal = "Journal of Business \& Industrial Marketing",
issn = "0885-8624",
publisher = "Emerald Group Publishing",
number = "2",
}