Customer Needing - A Contrast to the Seller-Based Offering

Tore Strandvik; Maria Holmlund; Bo Edvardsson

Customer Needing - A Contrast to the Seller-Based Offering

Tore Strandvik
, Maria Holmlund
, Bo Edvardsson

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA
Utgivningsort	Atlanta
Utgivningsdatum	2009
Status	Publicerad - 2009
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Unknown host publication - , USA Varaktighet: 01.01.1800 → …

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Fulltext

Sales management in business-to-business services
Holmlund-Rytkönen, M. (Projektledare, akademisk) & Strandvik, T. (Projektdeltagare)
01.01.2006 → 31.12.2008
Projekt: Externt finansierat projekt

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@inproceedings{a551c7170a3f41a1a7d81ce28e3a1b5b,

title = "Customer Needing - A Contrast to the Seller-Based Offering",

author = "Tore Strandvik and Maria Holmlund and Bo Edvardsson",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2009",

language = "English",

booktitle = "Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA",

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Customer Needing - A Contrast to the Seller-Based Offering. / Strandvik, Tore ; Holmlund, Maria; Edvardsson, Bo.
Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA. Atlanta, 2009.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Customer Needing - A Contrast to the Seller-Based Offering

AU - Strandvik, Tore

AU - Holmlund, Maria

AU - Edvardsson, Bo

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA

CY - Atlanta

T2 - Unknown host publication

Y2 - 1 January 1800

ER -

Customer Needing - A Contrast to the Seller-Based Offering

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Projekt

Sales management in business-to-business services

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