Customer relationships and the heterogeneity of firm performance

Kaj Storbacka; Suvi Nenonen

doi:10.1108/08858620910966246

Customer relationships and the heterogeneity of firm performance

Kaj Storbacka, Suvi Nenonen

Marknadsföring, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

62 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Business & Industrial Marketing
Volym	24
Nummer	5/6
Sidor (från-till)	360-372
Antal sidor	13
ISSN	0885-8624
DOI	https://doi.org/10.1108/08858620910966246
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Åtkomst av dokument

10.1108/08858620910966246

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title = "Customer relationships and the heterogeneity of firm performance",

keywords = "Buyer-seller relationships, Organizational performance, RESOURCE-BASED VIEW, KEY ACCOUNT MANAGEMENT, COMPETITIVE ADVANTAGE, VALUE CREATION, MARKETING-STRATEGY, BUSINESS RELATIONSHIPS, SHAREHOLDER VALUE, CAPTURING VALUE, LIFETIME VALUE, CAPABILITIES",

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