@article{f13d826f1d464f9ab4ee4291b87d6cac,
title = "Customer relationships and the heterogeneity of firm performance",
keywords = "Buyer-seller relationships, Organizational performance, RESOURCE-BASED VIEW, KEY ACCOUNT MANAGEMENT, COMPETITIVE ADVANTAGE, VALUE CREATION, MARKETING-STRATEGY, BUSINESS RELATIONSHIPS, SHAREHOLDER VALUE, CAPTURING VALUE, LIFETIME VALUE, CAPABILITIES",
author = "Kaj Storbacka and Suvi Nenonen",
year = "2009",
doi = "10.1108/08858620910966246",
language = "English",
volume = "24",
pages = "360--372",
journal = "Journal of Business \& Industrial Marketing",
issn = "0885-8624",
publisher = "Emerald Group Publishing",
number = "5/6",
}