Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen; Kaj Storbacka

Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på gästpublikation	Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.
Utgivningsort	Uppsala
Utgivningsdatum	2008
Status	Publicerad - 2008
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

Åtkomst av dokument

http://www.impgroup.org/uploads/papers/6719.pdf

Citera det här

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title = "Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies",

author = "Nenonen, {Suvi Maria} and Kaj Storbacka",

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Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies. / Nenonen, Suvi Maria; Storbacka, Kaj.

Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.. Uppsala, 2008.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

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M3 - Conference contribution

BT - Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.

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