Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen; Kaj Storbacka

Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.
Utgivningsort	Uppsala
Utgivningsdatum	2008
Status	Publicerad - 2008
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

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http://www.impgroup.org/uploads/papers/6719.pdf

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title = "Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies",

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Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies. / Nenonen, Suvi Maria; Storbacka, Kaj.
Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.. Uppsala, 2008.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

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BT - Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.

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