Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications

Kristina Heinonen; Elina Jaakkola

Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Services marketing and the new economic and social landscape
Redaktörer	Rodoula Tsiotsou, Yannis Hajidimitriou
Utgivningsort	Thessaloniki
Förlag	University of Macedonia
Utgivningsdatum	06.2014
ISBN (elektroniskt)	978-960-98740-9-0
Status	Publicerad - 06.2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	American Marketing Association ServSIG International Research Conference - Macedonia Palace Hotel, Thessaloniki, Grekland Varaktighet: 13.06.2014 → 15.06.2014 Konferensnummer: 8

Nyckelord

512 Företagsekonomi
KOTA2014

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{6fa0514076304d20884861ffaf521318,

title = "Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications",

keywords = "512 Business and Management, KOTA2014",

author = "Kristina Heinonen and Elina Jaakkola",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

month = jun,

language = "English",

editor = "Rodoula Tsiotsou and Yannis Hajidimitriou",

booktitle = "Services marketing and the new economic and social landscape",

publisher = "University of Macedonia",

address = "Greece",

}

Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications. / Heinonen, Kristina; Jaakkola, Elina.
Services marketing and the new economic and social landscape. red. / Rodoula Tsiotsou; Yannis Hajidimitriou. Thessaloniki: University of Macedonia, 2014.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Customer-To-Customer Value Creation

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

AU - Heinonen, Kristina

AU - Jaakkola, Elina

N1 - Conference code: 8

PY - 2014/6

Y1 - 2014/6

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - Services marketing and the new economic and social landscape

A2 - Tsiotsou, Rodoula

A2 - Hajidimitriou, Yannis

PB - University of Macedonia

CY - Thessaloniki

Y2 - 13 June 2014 through 15 June 2014

ER -