Customers' Corporate Brand Relationships in B2B

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	5th International Consumer Brand Relationships Conference Proceedings
Utgivningsort	Porto, Portugal
Förlag	Porto Business
Utgivningsdatum	2017
Status	Publicerad - 2017
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	5th International Consumer Brand Relationships Conference - Porto, Portugal Varaktighet: 18.05.2017 → 20.05.2017 Konferensnummer: 5

Nyckelord

@inproceedings{9cc54e004c144d6b84b59f02920315d2,

title = "Customers' Corporate Brand Relationships in B2B",

keywords = "512 Business and Management",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; 5th International Consumer Brand Relationships Conference ; Conference date: 18-05-2017 Through 20-05-2017",

year = "2017",

language = "English",

booktitle = "5th International Consumer Brand Relationships Conference Proceedings",

publisher = "Porto Business ",

}

TY - GEN

T1 - Customers' Corporate Brand Relationships in B2B

AU - Rindell, Anne

AU - Strandvik, Tore

N1 - Conference code: 5

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - 5th International Consumer Brand Relationships Conference Proceedings

PB - Porto Business

CY - Porto, Portugal

T2 - 5th International Consumer Brand Relationships Conference

Y2 - 18 May 2017 through 20 May 2017

ER -