Defining Brand Relationships based on Image-in-use and image heritage

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings from the 2nd International Colloquium on Consumer-Brand relationships
Utgivningsdatum	2011
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2nd International Colloquium on Consumer-Brand Relationships - Orlando, USA Varaktighet: 17.03.2011 → 19.03.2011

Nyckelord

@inproceedings{29284ed931fd4808966b3c85fe852069,

title = "Defining Brand Relationships based on Image-in-use and image heritage",

keywords = "512 Business and Management, KOTA2011",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; 2nd International Colloquium on Consumer-Brand Relationships ; Conference date: 17-03-2011 Through 19-03-2011",

year = "2011",

language = "English",

booktitle = "Proceedings from the 2nd International Colloquium on Consumer-Brand relationships",

}

TY - GEN

T1 - Defining Brand Relationships based on Image-in-use and image heritage

AU - Rindell, Anne

AU - Strandvik, Tore

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - Proceedings from the 2nd International Colloquium on Consumer-Brand relationships

T2 - 2nd International Colloquium on Consumer-Brand Relationships

Y2 - 17 March 2011 through 19 March 2011

ER -