Determinants of Place Identity and Dependence: The Case of International Tourists in Tanzania

Shogo Mlozi, Ossi Pesämaa, Antti Haahti, Sandeep Salunke

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

7 Citeringar (Scopus)

Sammanfattning

This research examines the effects of expectation (perceived attractiveness) on satisfaction, place identity, and place dependence. Place identity and place dependence are viewed as relational components of choice and relate to deeper needs. This study proposes that these two relational components depend on transactional expectations, which are emergent and determined by past experiences and visitor goals. In a theoretically elaborated and tested Structural Equation Model (SEM) this study assumes that these relationships vary according to intentions to return. The study addresses the conditions under which loyalty intentions influence the deeper place attachments (place identity and place dependence) that visitors associate with attractive cultural and natural destinations. The model is tested on a sample of 504 international tourists visiting tanzania during fall 2010, and explains 59% of variance in the predicted dependent variables. The results are linked to a discussion on loyalty programs.
OriginalspråkSvenska
Referentgranskad vetenskaplig tidskriftTourism Culture & Communication
Volym12
Utgåva2
Sidor (från-till)97-114
Antal sidor18
ISSN1098-304X
DOI
StatusPublicerad - 2012
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

  • 512 Företagsekonomi
  • KOTA2012

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