Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	2019 AMA Summer Academic Conference
Förlag	Springer, Cham
Utgivningsdatum	2019
Status	Publicerad - 2019
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2019 AMA Summer Academic Conference - Chicago, IL, USA Varaktighet: 09.08.2019 → 11.08.2019 https://www.ama.org/events/conference/2019-ama-summer-academic-conference/

OpenUrl-tillgänglighet

@inproceedings{769900a3a3ee449da9ef756eeb100aa0,

title = "Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data",

author = "Valeria Penttinen and Johanna Fr{\"o}s{\'e}n",

year = "2019",

language = "English",

booktitle = "2019 AMA Summer Academic Conference",

publisher = "Springer, Cham",

note = "2019 AMA Summer Academic Conference, AMA ; Conference date: 09-08-2019 Through 11-08-2019",

url = "https://www.ama.org/events/conference/2019-ama-summer-academic-conference/",

}