Developing Total Business Solutions, from product to solution sales: Possibilities and Challenges

Robert Wendelin

Developing Total Business Solutions, from product to solution sales: Possibilities and Challenges

Robert Wendelin

CERS - Centre for Relationship Marketing and Service Management, Helsingfor

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 2009 Naples Forum on Service – Service Dominant Logic, Service Science and Network Theory
Redaktörer	Evert Gummesson, Cristina Mele, Francesco Polese
Antal sidor	19
Utgivningsort	Capri
Utgivningsdatum	2009
ISBN (tryckt)	978-88-7431-452-2.
Status	Publicerad - 2009
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

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Developing Total Business Solutions, from product to solution sales: Possibilities and Challenges. / Wendelin, Robert.

Proceedings of the 2009 Naples Forum on Service – Service Dominant Logic, Service Science and Network Theory. red. / Evert Gummesson; Cristina Mele; Francesco Polese. Capri, 2009.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

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