Diagnosing service brand strength: customer brand experience portfolios

Tore Strandvik; Kristina Heinonen

Diagnosing service brand strength: customer brand experience portfolios

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	AMA Servsig International Service Research Conference
Utgivningsdatum	2012
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	AMA SERVSIG 2012 - Hanken School of Economics, Helsinki, Finland Varaktighet: 07.06.2012 → 09.06.2012 Konferensnummer: 7

Nyckelord

KOTA2010
512 Företagsekonomi

Åtkomst av dokument

http://www.hanken.fi/public/en/servsig2012

OpenUrl-tillgänglighet

Fulltext

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@inproceedings{39e21210873646e38d1a527558ee3595,

title = "Diagnosing service brand strength: customer brand experience portfolios",

keywords = "KOTA2010, 512 Business and Management",

author = "Tore Strandvik and Kristina Heinonen",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

booktitle = "AMA Servsig International Service Research Conference",

}

TY - GEN

T1 - Diagnosing service brand strength: customer brand experience portfolios

AU - Strandvik, Tore

AU - Heinonen, Kristina

N1 - Conference code: 7

PY - 2012

Y1 - 2012

KW - KOTA2010

KW - 512 Business and Management

M3 - Conference contribution

BT - AMA Servsig International Service Research Conference

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -