Diagnosing Service Brand Strength: Customer Brand Experience Portfolios

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Originalspråk	Engelska
Titel på värdpublikation	Proceedings from the 38th Emac conference, Nantes, France, 26-29 May, 2009
Utgivningsdatum	2009
Status	Publicerad - 2009
MoE-publikationstyp	A4 Artikel i en konferenspublikation

OpenUrl-tillgänglighet

@inproceedings{99d501077362438d8ceee172032e08e2,

title = "Diagnosing Service Brand Strength: Customer Brand Experience Portfolios",

author = "Tore Strandvik and Kristina Heinonen",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

booktitle = "Proceedings from the 38th Emac conference, Nantes, France, 26-29 May, 2009",

}