Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks
Redaktörer	In Lee
Antal sidor	18
Utgivningsort	New York
Förlag	IGI Global
Utgivningsdatum	2009
Sidor	59-76
ISBN (tryckt)	978-1-60566-154-4
Status	Publicerad - 2009
MoE-publikationstyp	B2 Del av en bok eller annat samlingsverk

OpenUrl-tillgänglighet

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Do Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings. / Liljander, Veronica; Polsa, Pia; Forsberg, Kim.
Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks . red. / In Lee. New York: IGI Global, 2009. s. 59-76.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

TY - CHAP

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AU - Liljander, Veronica

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AU - Forsberg, Kim

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M3 - Chapter

SN - 978-1-60566-154-4

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BT - Emergent Strategies for E-Business Processes, Services, and Implications : Advancing Corporate Frameworks

A2 - Lee, In

PB - IGI Global

CY - New York

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