Do Mobile CRM Services Appeal to Loyalty Program Customers?

Veronica Liljander, Pia Polsa, Kim Forsberg

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

28 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	International Journal of E-Business Research
Volym	3
Nummer	2
Sidor (från-till)	24-40
Antal sidor	17
Status	Publicerad - 2007
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

OpenUrl-tillgänglighet

@article{04564a4699e540019f46bfefb2ad529c,

title = "Do Mobile CRM Services Appeal to Loyalty Program Customers?",

author = "Veronica Liljander and Pia Polsa and Kim Forsberg",

year = "2007",

language = "English",

volume = "3",

pages = "24--40",

journal = "International Journal of E-Business Research",

issn = "1548-114X",

publisher = "I G I Global",

number = "2",

}