Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?

Eeva Helena Solja; Veronica Liljander; Magnus Söderlund

doi:10.1007/978-3-319-29877-1_128

Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?

Eeva Helena Solja, Veronica Liljander, Magnus Söderlund

Marknadsföring, Helsingfors

Stockholm School of Economics

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Rediscovering the Essentiality of Marketing : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Redaktörer	Luca Petruzzellis, Russell S. Winer
Förlag	Springer
Utgivningsdatum	28.06.2016
Sidor	683-683
ISBN (tryckt)	978-3-319-29876-4
ISBN (elektroniskt)	978-3-319-29877-1
DOI	https://doi.org/10.1007/978-3-319-29877-1_128
Status	Publicerad - 28.06.2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2015 Academy of Marketing Science World Marketing Congress (AMS) - The Palace Hotel Bari, Bari, Italien Varaktighet: 14.07.2015 → 18.07.2015 Konferensnummer: 18

Nyckelord

512 Företagsekonomi

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10.1007/978-3-319-29877-1_128

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@inproceedings{df67c403f171469997f0919d4f297365,

title = "Does a Short Brand Story on the Package Affect Consumers{\textquoteright} Brand Responses?",

keywords = "512 Business and Management",

author = "Solja, {Eeva Helena} and Veronica Liljander and Magnus S{\"o}derlund",

note = " Volume: Proceeding volume: ; 2015 Academy of Marketing Science World Marketing Congress (AMS), AMS ; Conference date: 14-07-2015 Through 18-07-2015",

year = "2016",

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day = "28",

doi = "10.1007/978-3-319-29877-1_128",

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booktitle = "Rediscovering the Essentiality of Marketing",

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Solja, EH, Liljander, V & Söderlund, M 2016, Does a Short Brand Story on the Package Affect Consumers’ Brand Responses? i L Petruzzellis & RS Winer (red), Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, s. 683-683, 2015 Academy of Marketing Science World Marketing Congress (AMS), Bari, Italien, 14.07.2015. https://doi.org/10.1007/978-3-319-29877-1_128

Does a Short Brand Story on the Package Affect Consumers’ Brand Responses? / Solja, Eeva Helena; Liljander, Veronica; Söderlund, Magnus.
Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. red. / Luca Petruzzellis; Russell S. Winer. Springer, 2016. s. 683-683.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review