Does a short story on the package influence consumers’ brand responses?

Eeva Solja

Does a short story on the package influence consumers’ brand responses?

Eeva Solja

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	10th Global Brand Conference
Förlag	Turku School of Economics
Utgivningsdatum	2015
Status	Publicerad - 2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	10th Global Brand Conference - Turku School of Economics, Turku, Finland Varaktighet: 27.04.2015 → 29.04.2015 Konferensnummer: 10

Nyckelord

512 Företagsekonomi

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@inproceedings{940eef1aed8642988ebcd9dd8a8efd6b,

title = "Does a short story on the package influence consumers{\textquoteright} brand responses?",

keywords = "512 Business and Management",

author = "Eeva Solja",

note = "4-5 p. extended abstracts published, not papers Volume: Proceeding volume: ; 10th Global Brand Conference ; Conference date: 27-04-2015 Through 29-04-2015",

year = "2015",

language = "English",

booktitle = "10th Global Brand Conference",

publisher = "Turku School of Economics ",

address = "Finland",

}