Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior

Dafnis N. Coudounaris, Leonidas C. Leonidou, Olga Kvasova, Paul Christodoulides

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKapitelVetenskapligPeer review

Sammanfattning

This article reports the findings of a study, conducted among 234 tourists who visited Cyprus, aiming to identify the drivers and outcomes of an eco-friendly attitude. Using structural equation modelling, it was confirmed that deontology, law obedience, and political action of tourists positively influence the adoption of an environmentally-friendly attitude. In turn, this was found to be conducive to an eco-friendly behavior which ultimately enhances his/her satisfaction. The study findings have important implications for business managers and public policymakers, while directions for future research are provided.
OriginalspråkEngelska
Titel på värdpublikationThriving in a New World Economy : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
RedaktörerKirk Plangger
Antal sidor9
UtgivningsortCham
FörlagSpringer
Utgivningsdatum2016
UtgåvaReprint from Original edition
Sidor215-223
ISBN (tryckt)978-3-319-24146-3
ISBN (elektroniskt)978-3-319-24148-7
DOI
StatusPublicerad - 2016
MoE-publikationstypA3 Del av bok eller annat samlingsverk

Publikationsserier

NamnDevelopments in Marketing Science : Proceedings of the Academy of Marketing
ISSN (tryckt)2363-6165
ISSN (elektroniskt)2363-7173

Nyckelord

  • 512 Företagsekonomi

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