Driving shareholder value with customer asset management: Moving beyond customer lifetime value

Suvi Nenonen, Kaj Storbacka

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

14 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	52
Sidor (från-till)	40-150
Antal sidor	11
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2015.05.019
Status	Publicerad - 27.05.2015
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{e5871efddc4a40d281fe033dba02650b,

title = "Driving shareholder value with customer asset management: Moving beyond customer lifetime value",

keywords = "512 Business and Management",

author = "Suvi Nenonen and Kaj Storbacka",

year = "2015",

month = may,

day = "27",

doi = "10.1016/j.indmarman.2015.05.019",

language = "English",

volume = "52",

pages = "40--150",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

}

TY - JOUR

T1 - Driving shareholder value with customer asset management: Moving beyond customer lifetime value

AU - Nenonen, Suvi

AU - Storbacka, Kaj

PY - 2015/5/27

Y1 - 2015/5/27

KW - 512 Business and Management

U2 - 10.1016/j.indmarman.2015.05.019

DO - 10.1016/j.indmarman.2015.05.019

M3 - Article

SN - 0019-8501

VL - 52

SP - 40

EP - 150

JO - Industrial Marketing Management

JF - Industrial Marketing Management

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