@article{5eb52f05e3b546d087c425d8d969c05f,
title = "Dynamics of value propositions: Insights from service-dominant logic",
keywords = "Value-in-use pricing, Research, BUSINESS MARKETS, CAPABILITIES, MANAGEMENT, OFFERINGS, FRAMEWORK, EXCHANGE, CREATION, PRODUCT, 512 Business and Management",
author = "Christian Kowalkowski",
year = "2011",
doi = "10.1108/03090561111095702",
language = "English",
volume = "45",
pages = "277--294",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing",
number = "1/2",
}