Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers

H. Karjaluoto; C. Jayawardhena; Minna Hannele Pihlström; M. Leppäniemi

Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers

H. Karjaluoto, C. Jayawardhena, Minna Hannele Pihlström, M. Leppäniemi

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the AMS Annual Conference
Utgivningsdatum	2009
Status	Publicerad - 2009
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2009 Academy of Marketing Science World Marketing Congress (AMS) - Baltimore, Maryland, USA Varaktighet: 20.05.2009 → 23.05.2009

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title = "Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers",

author = "H. Karjaluoto and C. Jayawardhena and Pihlstr{\"o}m, {Minna Hannele} and M. Lepp{\"a}niemi",

note = " Volume: Proceeding volume: ; 2009 Academy of Marketing Science World Marketing Congress (AMS), AMS ; Conference date: 20-05-2009 Through 23-05-2009",

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AU - Pihlström, Minna Hannele

AU - Leppäniemi, M.

N1 - Volume: Proceeding volume:

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