Emotional strategizing in service innovation management

Catharina Koskull von; Tore Strandvik; Bård Tronvall

Emotional strategizing in service innovation management

Catharina Koskull von, Tore Strandvik, Bård Tronvall

Hedmark University College

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	AMA Servsig 2014 Conference
Antal sidor	6
Förlag	University of Macedonia
Utgivningsdatum	2014
ISBN (elektroniskt)	978-960-98740-9-0
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	American Marketing Association ServSIG International Research Conference - Macedonia Palace Hotel, Thessaloniki, Grekland Varaktighet: 13.06.2014 → 15.06.2014 Konferensnummer: 8

Nyckelord

512 Företagsekonomi
KOTA2014

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title = "Emotional strategizing in service innovation management",

keywords = "512 Business and Management, KOTA2014",

author = "{Koskull von}, Catharina and Tore Strandvik and B{\aa}rd Tronvall",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

language = "English",

booktitle = "AMA Servsig 2014 Conference",

publisher = "University of Macedonia",

address = "Greece",

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AU - Strandvik, Tore

AU - Tronvall, Bård

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KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - AMA Servsig 2014 Conference

PB - University of Macedonia

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 13 June 2014 through 15 June 2014

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