Entrepreneur’s Business Model: Calculation and Narrative as Means of Leveraging Uncertainty

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Sammanfattning

Business models are often challenged by lack of external and internal legitimacy at the initial stages of their creation. In this proposal, I focus on entrepreneurial ventures due to their transformative dynamic capabilities. I conceptualize business models as a combination of calculation and narrative. Both calculative and narrative aspects are essential for entrepreneurs aiming to gain legitimacy for their ventures and cope with uncertainty about venture outcomes. I develop propositions linking the role of business model calculative and narrative forms and exploration/exploitation type of entrepreneurial learning, as well as level of uncertainty within the activity system. Propositions are supported with exemplary evidence and call for further empirical investigation.
OriginalspråkEngelska
Titel på gästpublikationAcademy of Management Africa Conference
Utgivningsdatum01.2013
StatusPublicerad - 01.2013
MoE-publikationstypA4 Artikel i en konferenspublikation
Evenemang2013 Academy of Management Africa Conference - The Gordon Institute of Business Studies, University of Pretoria, Johannesburg, Sydafrika
Varaktighet: 06.01.201310.01.2013

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