@inbook{ad18b46595ce48868a56b6536439c14a,
title = "Ethnographic Research in Service Marketing : Theory, Methods and Practice",
keywords = "512 Business and Management, KOTA2014",
author = "{von Koskull}, Catharina",
year = "2014",
doi = "10.1108/S1069-0964_2014_0000021004",
language = "English",
isbn = "978-1-78441-080-3",
series = "Advances in Business Marketing and Purchasing",
publisher = "Emerald Group Publishing",
pages = "101--145",
editor = "Woodside, {Arch G.} and Pattinsson, {Hugh M.} and Roger Marshall",
booktitle = "Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing",
address = "United Kingdom",
}