Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes

Jaakko Aspara, Henriikki Tikkanen, Erik Pöntiskoski, Paavo Järvensivu

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

34 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	European Journal of Marketing
Volym	45
Nummer	4
Sidor (från-till)	596-630
Antal sidor	35
ISSN	0309-0566
DOI	https://doi.org/10.1108/03090561111111352
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{b948fb3fa8614bbf8fe0fe15c00623f2,

title = "Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Henriikki Tikkanen and Erik P{\"o}ntiskoski and Paavo J{\"a}rvensivu",

year = "2011",

doi = "10.1108/03090561111111352",

language = "English",

volume = "45",

pages = "596--630",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "4",

}

TY - JOUR

T1 - Exploration and exploitation across three resource classes

T2 - Market/customer intelligence, brands/bonds and technologies/processes

AU - Aspara, Jaakko

AU - Tikkanen, Henriikki

AU - Pöntiskoski, Erik

AU - Järvensivu, Paavo

PY - 2011

Y1 - 2011

KW - 512 Business and Management

U2 - 10.1108/03090561111111352

DO - 10.1108/03090561111111352

M3 - Article

SN - 0309-0566

VL - 45

SP - 596

EP - 630

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 4

ER -