@article{b948fb3fa8614bbf8fe0fe15c00623f2,
title = "Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes",
keywords = "512 Business and Management",
author = "Jaakko Aspara and Henriikki Tikkanen and Erik P{\"o}ntiskoski and Paavo J{\"a}rvensivu",
year = "2011",
doi = "10.1108/03090561111111352",
language = "English",
volume = "45",
pages = "596--630",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing",
number = "4",
}