Exploring consumers’ product-specific colour meanings

Hannele Kauppinen-Räisänen, Harri T. Luomala

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

106 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Qualitative Market Research: An International Journal
Volym	13
Nummer	3
Sidor (från-till)	287-308
Antal sidor	21
ISSN	1352-2752
DOI	https://doi.org/10.1108/13522751011053644
Status	Publicerad - 2010
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

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