@inproceedings{fb454bda92ad424daa2f4d0dd0096eae,
title = "Exploring Customer Value Formation – A Customer Dominant Logic Perspective",
keywords = "KOTA2010",
author = "P{\"a}ivi Voima and Kristina Heinonen and Tore Strandvik",
note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",
year = "2010",
language = "English",
isbn = "978-951-799-213-8",
series = "Laurea publications",
number = "A 72",
pages = "118--143",
editor = "T. Riihel{\"a} and M. Mattila",
booktitle = "Combi2010 Conference Proceedings : Contemporary views on business: Partnering for the future",
}