Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

6 Citeringar (Scopus)

Originalspråk	Engelska
Titel på värdpublikation	Global Mobile Commerce: Strategies, Implementation and Case Studies
Redaktörer	W. Huang Wayne, Wang Yingluo, Day John
Antal sidor	22
Förlag	IGI Global
Utgivningsdatum	2007
Sidor	110-132
ISBN (tryckt)	978-1-59904-558-0
Status	Publicerad - 2007
MoE-publikationstyp	B2 Del av en bok eller annat samlingsverk

OpenUrl-tillgänglighet

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title = "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective",

author = "Pihlstr{\"o}m, \{Minna Hannele\} and Kristina Heinonen",

year = "2007",

language = "English",

isbn = "978-1-59904-558-0",

pages = "110--132",

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booktitle = "Global Mobile Commerce: Strategies, Implementation and Case Studies",

publisher = "IGI Global",

address = "United States",

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T1 - Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective

AU - Pihlström, Minna Hannele

AU - Heinonen, Kristina

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M3 - Chapter

SN - 978-1-59904-558-0

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BT - Global Mobile Commerce: Strategies, Implementation and Case Studies

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PB - IGI Global

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