Extending Service-Dominant Logic - Outside Marketing and Inside Managerial Practice

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på gästpublikation	The SAGE Handbook of Service-Dominant Logic
Redaktörer	Stephen L. Vargo , Robert F. Lusch
Utgivningsort	Thousand Oaks
Förlag	Sage publications
Utgivningsdatum	2019
Sidor	639-654
ISBN (tryckt)	978-1-5264-0283-7
ISBN (elektroniskt)	9781526455505
Status	Publicerad - 2019
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

@inbook{1676656194874e9aba1ddb49bc6e5ab7,

title = "Extending Service-Dominant Logic - Outside Marketing and Inside Managerial Practice",

keywords = "512 Business and Management",

author = "Kaj Storbacka",

year = "2019",

language = "English",

isbn = "978-1-5264-0283-7",

pages = "639--654",

editor = "{Vargo }, {Stephen L.} and {Lusch }, {Robert F. }",

booktitle = "The SAGE Handbook of Service-Dominant Logic",

publisher = "Sage publications",

address = "United Kingdom",

}

TY - CHAP

T1 - Extending Service-Dominant Logic - Outside Marketing and Inside Managerial Practice

AU - Storbacka, Kaj

PY - 2019

Y1 - 2019

KW - 512 Business and Management

M3 - Chapter

SN - 978-1-5264-0283-7

SP - 639

EP - 654

BT - The SAGE Handbook of Service-Dominant Logic

A2 - Vargo , Stephen L.

A2 - Lusch , Robert F.

PB - Sage publications

CY - Thousand Oaks

ER -