Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing

Martin Fougère; Per Skålén

doi:10.1177/0276146712461507

Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing

Martin Fougère
, Per Skålén

Företagsledning och organisation, Helsingfors

Karlstad University

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

31 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Macromarketing
Volym	33
Nummer	1
Sidor (från-till)	13-28
Antal sidor	16
ISSN	0276-1467
DOI	https://doi.org/10.1177/0276146712461507
Status	Publicerad - 2013
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

KOTA2012
Equis Base Room

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10.1177/0276146712461507

Online first versionInsänt manuskript, 233 KB

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