Food-related conversation practices: Building up food blogger communities

The purpose of this paper is to investigate how food bloggers’ conversation practices build up a community. Content from a members-only Estonian food blogger Facebook group is analyzed in order to identify food-related conversation practices and how these practices help to form a community. Preliminary findings show that food bloggers’ conversation practices support community building by contributing to traditional markers of consumption communities. Bloggers’ conversation practices support the identification of membership, reveal community’s rituals and traditions and demonstrate group’s shared moral responsibility to help each other.