Forum for markets and marketing as a context for collaborative theorizing

Kaj Storbacka, Suvi Nenonen, Roderick J. Brodie

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Marketing Theory
Volym	16
Nummer	2
Sidor (från-till)	257-260
Antal sidor	4
ISSN	1470-5931
DOI	https://doi.org/10.1177/1470593115608077a
Status	Publicerad - 2016
MoE-publikationstyp	B1 Inlägg i en vetenskaplig tidskrift

Nyckelord

@article{499b4bcce947416095f1d5713c2c507c,

title = "Forum for markets and marketing as a context for collaborative theorizing",

keywords = "512 Business and Management",

author = "Kaj Storbacka and Suvi Nenonen and Brodie, {Roderick J.}",

year = "2016",

doi = "10.1177/1470593115608077a",

language = "English",

volume = "16",

pages = "257--260",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "Sage publications",

number = "2",

}

TY - JOUR

T1 - Forum for markets and marketing as a context for collaborative theorizing

AU - Storbacka, Kaj

AU - Nenonen, Suvi

AU - Brodie, Roderick J.

PY - 2016

Y1 - 2016

KW - 512 Business and Management

U2 - 10.1177/1470593115608077a

DO - 10.1177/1470593115608077a

M3 - Article

SN - 1470-5931

VL - 16

SP - 257

EP - 260

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -