Foundations and manifestations of customer-to-customer value creation

Kristina Heinonen; Elina Jaakkola; Irina Neganova

Foundations and manifestations of customer-to-customer value creation

Marknadsföring, Helsingfors

University of Turku

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Service dominant logic. : Network and systems theory and service science
Redaktörer	Evert Gummesson, Cristina Mele, Francesco Polese
Antal sidor	1
Utgivningsort	Naples
Utgivningsdatum	09.06.2015
Sidor	58-58
ISBN (tryckt)	979-12-200-0486-2
Status	Publicerad - 09.06.2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italien Varaktighet: 09.06.2015 → 12.06.2015 Konferensnummer: 4

Nyckelord

512 Företagsekonomi

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book_of_abs_2015_16_06

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title = "Foundations and manifestations of customer-to-customer value creation",

keywords = "512 Business and Management, Customer-to-customer interaction, value creation, customer context",

author = "Kristina Heinonen and Elina Jaakkola and Irina Neganova",

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year = "2015",

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Foundations and manifestations of customer-to-customer value creation. / Heinonen, Kristina; Jaakkola, Elina; Neganova, Irina.
Service dominant logic.: Network and systems theory and service science. red. / Evert Gummesson; Cristina Mele; Francesco Polese. Naples, 2015. s. 58-58.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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BT - Service dominant logic.

A2 - Gummesson, Evert

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