@inproceedings{09ab62dab32c42e2bcc6d066472ccfcc,
title = "From customer perceived value (PERVAL) to value-in-context experience (VALCONEX)",
author = "Anu Helkkula and Pihlstr{\"o}m, \{Minna Hannele\} and Carol Kelleher",
note = " Volume: Proceeding volume: ",
year = "2009",
language = "English",
isbn = "978-88-7431-452-2",
editor = "E. Gummesson and C. Mele and F. Polese",
booktitle = "The 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009",
}