From Hype to Hesitation: The Impacts of Deinfluencing Content

Valeria Penttinen; Robert Ciuchita; Susanne Pedersen

From Hype to Hesitation: The Impacts of Deinfluencing Content

Valeria Penttinen^*
, Robert Ciuchita
, Susanne Pedersen

^*Huvudförfattare för detta arbete

Marknadsföring, Helsingfors

Aarhus University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Australian and New Zealand Marketing Academy: Riding the Waves: Navigating Marketing’s Dynamic Landscape - Sydney, Sydney
Utgivningsdatum	2025
Status	Publicerad - 2025
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	ANZMAC Conference 2025 - Macquarie University Business School, Sydney, Australien Varaktighet: 01.12.2025 → 03.12.2025

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title = "From Hype to Hesitation: The Impacts of Deinfluencing Content",

author = "Valeria Penttinen and Robert Ciuchita and Susanne Pedersen",

year = "2025",

language = "English",

booktitle = "Australian and New Zealand Marketing Academy: Riding the Waves: Navigating Marketing{\textquoteright}s Dynamic Landscape - Sydney, Sydney",

note = "ANZMAC Conference 2025 ; Conference date: 01-12-2025 Through 03-12-2025",

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AU - Pedersen, Susanne

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