@inbook{a5c983e089264abb8d181cdf1f00e463,
title = "From Managing to Co-creating Service Experience with Customers",
keywords = "512 Business and Management, Service experience, phenomenological approach, CUSTOMER EXPERIENCE, customer relationship management, value, KOTA2014",
author = "Anu Helkkula",
year = "2014",
language = "English",
isbn = "978-1-4652-4107-8",
editor = "Jay Kandampully",
booktitle = "Customer Experience Management",
publisher = "Kendall Hunt Publishing Company",
address = "United States",
}