From Mars to Venus: Alteration of trust and reputation in online shopping

Pejvak Oghazi; Stefan Karlsson; Daniel Hellström; Rana Mostaghel; Setayesh Sattari

doi:10.1016/j.jik.2020.06.002

From Mars to Venus: Alteration of trust and reputation in online shopping

Pejvak Oghazi^*, Stefan Karlsson, Daniel Hellström, Rana Mostaghel, Setayesh Sattari

^*Motsvarande författare för detta arbete

Företagsledning och organisation, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

32 Citeringar (Scopus)

Sammanfattning

How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Innovation and Knowledge
Antal sidor	6
ISSN	2530-7614
DOI	https://doi.org/10.1016/j.jik.2020.06.002
Status	Publicerad - 2020
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi

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10.1016/j.jik.2020.06.002Licens: CC BY-NC-ND

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abstract = "How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.",

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AU - Karlsson, Stefan

AU - Hellström, Daniel

AU - Mostaghel, Rana

AU - Sattari, Setayesh

PY - 2020

Y1 - 2020

N2 - How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.

AB - How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.

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KW - gender

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From Mars to Venus: Alteration of trust and reputation in online shopping

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