Gadget Loving: A Test of an Integrative Model

Aviv Shoham, Ossi Pesämaa

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

13 Citeringar (Scopus)


Following the seminal work of Bruner and Kumar (2007) on gadget loving, this paper views gadget loving as the attachment individuals have towards advanced electronic items and how such an attachment relates to actual use (i.e., actual gadgets ownership). It extends existing research in two important ways. First, it provides a re-test of the reliability and validity of the gadget-loving scale in two new countries (Israel and Sweden), thus adding to the generalizability of the scale across cultures. Second, it develops and tests an integrative model which includes gadget loving as a central construct as well as several antecedents and consequences proposed as important topics for future research in the extant literature. The results show that inherent novelty seeking, technological innovativeness, and technical curiosity predict the gadget-loving trait, which in turn affects technological opinion leadership and gadget ownership. These findings have theoretical and practical implications.
Referentgranskad vetenskaplig tidskriftPsychology and Marketing
Sidor (från-till)247–262
Antal sidor16
StatusPublicerad - 03.2013
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift


  • 112 Statistik
  • Multi-group
  • 515 Psykologi
  • Consumer behaviour
  • curiosity
  • 512 Företagsekonomi
  • technological innovativeness
  • technology acceptance
  • Technology opinion leadership
  • Technology index
  • KOTA2013
  • Equis Base Room

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