Gamification of Prosumption: The Mediating Role of Privacy Concerns

Reza Movarrei; Jaakko Aspara; Kristina Wittkowski

Gamification of Prosumption: The Mediating Role of Privacy Concerns

Reza Movarrei
, Jaakko Aspara
, Kristina Wittkowski

Marknadsföring, Helsingfors

Aalto University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of 2018 AMA Winter Academic Conference : Integrating Paradigms in a World where Marketing Is Everywhere
Redaktörer	Jacob Goldenberg, Juliana Laran, Andrew Stephen
Antal sidor	2
Volym	29
Utgivningsdatum	2018
ISBN (tryckt)	978-0-87757-367-8
Status	Publicerad - 2018
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2018 AMA Winter Conference: Integrating Paradigms in a World Where Marketing Is Everywhere - New Orleans, USA Varaktighet: 23.02.2018 → 25.02.2018 Konferensnummer: 29

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf

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Fulltext

Citera det här

Movarrei, R., Aspara, J., & Wittkowski, K. (2018). Gamification of Prosumption: The Mediating Role of Privacy Concerns. I J. Goldenberg, J. Laran, & A. Stephen (Red.), Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing Is Everywhere (Vol. 29) https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf

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title = "Gamification of Prosumption: The Mediating Role of Privacy Concerns",

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booktitle = "Proceedings of 2018 AMA Winter Academic Conference",

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Movarrei, R, Aspara, J & Wittkowski, K 2018, Gamification of Prosumption: The Mediating Role of Privacy Concerns. i J Goldenberg, J Laran & A Stephen (red), Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing Is Everywhere. vol. 29, 2018 AMA Winter Conference, New Orleans, Louisiana, USA, 23.02.2018. <https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf>

Gamification of Prosumption: The Mediating Role of Privacy Concerns. / Movarrei, Reza; Aspara, Jaakko; Wittkowski, Kristina.
Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing Is Everywhere. red. / Jacob Goldenberg; Juliana Laran; Andrew Stephen. Vol. 29 2018.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Gamification of Prosumption

T2 - 2018 AMA Winter Conference

AU - Movarrei, Reza

AU - Aspara, Jaakko

AU - Wittkowski, Kristina

N1 - Conference code: 29

PY - 2018

Y1 - 2018

KW - 512 Business and Management

M3 - Conference contribution

SN - 978-0-87757-367-8

VL - 29

BT - Proceedings of 2018 AMA Winter Academic Conference

A2 - Goldenberg, Jacob

A2 - Laran, Juliana

A2 - Stephen, Andrew

Y2 - 23 February 2018 through 25 February 2018

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