Gamified interaction and viral events on social media

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKapitelVetenskapligPeer review

Sammanfattning

On social media “going viral” is the ultimate measure of success. To spread rapidly in the network of social media platforms and technologies (Hansen, Arvidsson, Nielsen, Colleoni, & Etter, 2011) and to draw attention that enhances further spreading is of crucial importance. While some viral content has initiated large scale social movements with real-life significance, the majority of viral content are nonsensical pieces of entertainment (cf. Shifman, 2012). Whether virality is spreading a societal agenda or nonsense, it makes people quickly organize and contribute to collective interaction that we argue is gamified. Sometimes this organizing and interaction is about appropriating materials produced by others and using them for purposes of mockery and fun.
OriginalspråkEngelska
Titel på gästpublikationOrganizational Gamification : Theories and Pratices of Ludified Work in Late Modernity
RedaktörerMikko Vesa
Antal sidor18
UtgivningsortNew York
FörlagRoutledge
Utgivningsdatum2021
Sidor127-145
ISBN (tryckt)978-0-367-32118-5
ISBN (elektroniskt)978-0-429-31672-2
StatusPublicerad - 2021
MoE-publikationstypA3 Del av bok eller annat samlingsverk

Publikationsserier

NamnRoutledge Studies in Management, Organizations and Society
FörlagRoutledge

Nyckelord

  • 512 Företagsekonomi

Styrkeområden och områden med hög potential (AoS och AoHP)

  • AoS: Ansvarsfull organisering

Fingeravtryck Fördjupa i forskningsämnen för ”Gamified interaction and viral events on social media”. Tillsammans bildar de ett unikt fingeravtryck.

Citera det här