@article{ee8a2849c60c4ffb9295cef29bf6e7c1,
title = "Generative mechanisms in project marketing – an agenda for inquiry",
keywords = "512 Business and Management, Customers and Relations",
author = "Jaakko Aspara and Joel Hietanen and Pekka Mattila and Antti Sihvonen and Henrikki Tikkanen",
year = "2013",
doi = "10.1080/21639159.2013.769330",
language = "English",
volume = "23",
pages = "196--212",
journal = "Journal of Global Scholars of Marketing Science : Bridging Asia and the World",
issn = "2163-9167",
publisher = "Routledge",
number = "2",
}