Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Euromarketing and the future
Förlag	Routledge
Utgivningsdatum	2003
Sidor	123-145
ISBN (tryckt)	0-7890-6015-9
Status	Publicerad - 2003
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

@inbook{255b0f8a6cd04b59a12375d480a4eef0,

title = "Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field",

keywords = "512 Business and Management",

author = "Mika Gabrielsson and Peter Gabrielsson",

year = "2003",

language = "English",

isbn = "0-7890-6015-9",

pages = "123--145",

booktitle = "Euromarketing and the future",

publisher = "Routledge",

address = "United Kingdom",

}