Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Internationalization : Firm Strategies and Management
Förlag	Palgrave Macmillan
Utgivningsdatum	2003
Sidor	100-119
ISBN (tryckt)	1403906718
Status	Publicerad - 2003
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

@inbook{f4ba1c2ea8e7439ab6ab1c59bfddaa13,

title = "Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field",

keywords = "512 Business and Management",

author = "Mika Gabrielsson and Peter Gabrielsson",

year = "2003",

language = "English",

isbn = "1403906718",

pages = "100--119",

booktitle = "Internationalization",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}